Rupert the Bear is a much loved classic children's character, to keep him relevant and associated with Classic Media's TV series he needed a brand style guide. Especially as licensing and apparel are a big aspect of any children's brand.

I looked at not only logo treatment, iconography, typography, surface design and colour usage, but also considered how the brand would work across packaging, in-store, online and advertising. Giving a fully comprehensive guide for licensors.